Sirman & Lee

B2C Branding Identity Marketing Webdesign

Sirman & Lee

As a creative agency, Sirman & Lee faced the continuous challenge of providing unique and compelling visual solutions for a diverse roster of clients across different industries. Each new project required a fresh approach, from conceptualization to execution, to ensure the final graphics accurately reflected the client’s brand identity and met their specific business goals. The primary challenge was the volume and variety of work, which demanded a high level of adaptability and efficiency.

 

As a Graphic Designer at the agency, I was responsible for the full creative process for multiple clients. My key responsibilities included:

• Client Briefing: Taking on new project briefs and understanding the unique needs and goals of each client.
• Concept & Ideation: Developing original visual concepts and design strategies tailored to each brand.
• Graphic Creation: Designing a wide range of deliverables, including logos, social media graphics, print materials, and other branding collateral.
• Project Execution: Ensuring all graphics were delivered on time and met the high standards of the agency.

 

My approach was agile and client-focused. For each project, I began by a deep dive into the client’s brand, industry, and target audience. This allowed me to create concepts that were not only visually appealing but also strategically aligned with their business objectives. I focused on iterative design, presenting multiple creative options and refining the chosen direction based on feedback, ensuring a smooth and collaborative workflow from start to finish.

 

Through my work at the agency, I delivered a variety of creative assets for numerous clients. The final deliverables included:

• New Brand Identities: Complete logos and visual systems for new companies.
• Marketing Collateral: Design of print materials, from business cards to brochures, to support brand launches.
• Digital Graphics: Creation of digital assets, including social media posts, website banners, and promotional materials.

 

The diverse range of projects I completed for Sirman & Lee‘s clients directly contributed to the agency’s ability to provide high-quality, tailored solutions. My work helped new businesses establish a professional and credible visual presence, strengthening the agency’s reputation as a reliable and versatile creative partner. The consistent delivery of strong design solutions led to high client satisfaction and successful project outcomes.

 

Task

Create a wide range of custom graphics, visual identities, and marketing materials for new businesses and brands handled by the creative agency.