© 2020, Claudia Astorino
All Rights Reserved.

Claudia Astorino —
Lead Graphic Designer

Lead Graphic Designer 8 years of elevating brands across
Fashion, Media, and Student Living. A strategic approach
to visual storytelling and creative leadership.

Animations Artwork Branding Editorial Identity Marketing Webdesign

Players Publishing

The Challenge: Strategic Transformation To maintain a competitive edge in the rapidly evolving…
Animations B2C Branding Marketing

Nido Student

Nido Student was embarking on a critical phase of expansion, aiming to launch new accommodations and attract students in diverse European cities (including Dublin, Porto, Lisbon, Seville, Barcelona,…
B2C Branding Identity Marketing Webdesign

Sirman & Lee

As a creative agency, Sirman & Lee faced the continuous challenge of providing unique and compelling visual solutions for a diverse roster of clients across different industries.…
Branding Identity

Domus Aurea

The challenge was to modernize the Domus Aurea brand to appeal to a discerning, contemporary audience while maintaining a sense of elegance and timelessness. The existing identity was outdated…
B2C Identity Marketing

Krisp Clothing

The fashion industry is fast-paced and highly competitive, requiring a consistent flow of fresh and engaging visual content. The challenge was to keep the Krisp brand at the forefront of trends…
B2C Branding Identity Marketing Mockup Webdesign

Closet London

The fashion industry is fast-paced and highly competitive, requiring a consistent flow of fresh and engaging visual content. The challenge was to keep the Closet London brand at the forefront…

Illustrations

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Hi There! I'm Claudia -

I am a Lead Graphic Designer with eight years of experience building brands and visual narratives across diverse industries—from the fast-paced world of Fashion to Media & Publishing.

My journey has evolved from a solid foundation in branding and web agencies to leading creative directions for major Student Living and Media organisations. This cross-sector expertise allows me to approach every brief with a unique perspective, blending high-end aesthetics with functional, goal-oriented design.

As a Lead, I thrive on bringing clarity to complex projects. I specialise in overseeing the full creative lifecycle: from initial strategy and conceptualisation to mentoring junior designers and delivering polished, multi-channel campaigns. I believe that design is at its best when it solves problems, and I am committed to creating visual systems that are as strategic as they are beautiful.

Currently based in the UK, I am looking for my next leadership role where I can inspire a team and continue to push the boundaries of visual communication.

Services

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward content in real-time will have multiple touchpoints.

Guiding teams to develop compelling visual strategies.

Mentoring junior designers and fostering collaborative environments.

Expertise across all mediums, from digital campaigns to editorial layouts.

Translating brand vision into cohesive and impactful visual identities.

Let's connect and create
something impactful together.

me@claudiaastorino.com

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